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We help you design and build desirable, viable and innovative businesses

New cohort starts in June 2023

ISA Entrepreneurship Program

Building a successful business on your own can be challenging. The ISA Entrepreneurship program is here to help you along the way. The program is designed for aspiring, idea-stage and early-stage entrepreneurs who are looking to explore, validate or build new or refine existing businesses.

The program will equip you with tools, skills, mindsets, resources and business support services depending on where you are at in your entrepreneurship journey. Additionally, you will have access to the ISA talent pool of researchers and designers who will provide support to your business.

 The ISA entrepreneurship program is divided into three major stages (Explore Business Ideas, Validate your Business and Launch your Business) that are immersive and impactful for your business and designed to take you to the next level.

Who can take part in the ISA entrepreneurship program

The ISA program is looking for self-starters and individuals who are highly motivated to start a business or scale their businesses. To make the best out of the program, we require that:

  • You are at least 25 years
  • You can commit 4 months in total for the entire program
  • You can commit to a hybrid  learning approach (with in-person sessions happening in Nairobi)
  • You are proficient in written and spoken English
  • You are committed to working on your idea or business during the program
  • You have an existing business or an idea or you are actively looking for a business idea to pursue

ISA Entrepreneurship Program Stages

The ISA entrepreneurship program is open to individuals and teams. Depending on where you are at, we have 3 carefully curated stages of the ISA entrepreneurship program.

Stage 1 : Explore Business Ideas (6 Weeks)

The Explore Ideas stage is where you learn and practice how to identify viable business opportunities and ideas to pursue.

Guided by human-centered design principles and lean and agile approaches, you will get to answer;

  • What problem will your business solve?
  • Who are your target market and customers, and what are their needs?
  • What are the existing barriers and challenges in your target market?
  • What are unique opportunities that your business can focus on?
  • What are the solutions and the value proposition of your business?
  • How big is the potential market for your business?

Stage 2: Validate your Business (6 Weeks)

The Validate your Business stage will focus on the surfacing, designing, testing and refining key aspects of your business to achieve product market fit.  

Using human-centered design principles, business modeling approaches and strategies, you will get to answer;

  • What are the key assumptions for my business to succeed?
  • Is my product or service ready for the market?
  • How big is the market size for my business? 
  • Is my business creating and delivering value to my customers?
  • Is my business viable in the long run?
  • Is there evidence that my revenue and pricing are sustainable?
  • Is my business model scalable?
  • What strategies will my business need to achieve product-market fit?

Stage 3: Launch your Business (6 Weeks)

At the Launch your Business stage you will set up the business processes and activities for the launch and growth of your validated product or service.

Leveraging support from business support experts, you will get to answer;

  • What structures and compliance are needed for my business?
  • How do I set up and streamline processes in my business?
  • How do I leverage data and talent for the growth of my business?
  • How do I attract investors to my business?
  • How do I create additional value for my customers?
  • How do I build partnerships for my business?
  • How do I leverage technology to launch and grow my business?

What you gain by taking the ISA Entrepreneurship Program:

  • Explore, Validate and Build a minimum viable business (or an actual business).
  • Get support to identify promising business opportunities 
  • Develop and practice the skills needed to run a business.
  • Access pre-vetted talent for your business.
  • Get expert support and coaching to design and build your business.
  • Access, connect and collaborate with a community of peers, entrepreneurs, coaches, and potential partners
  • Learn and practice leadership and other 21st-century skills
  • The ISA brand and credibility 
  • Get support to launch your business
  • Potentially receive further support at the end of the program such as funding or investment for your business, access to the ISA talent pool and expert business support

Program Structure and Key dates

The ISA entrepreneurship program will run from June, 2023 for 4 months, with each of the stages taking 6 weeks.
Mode of delivery: Hybrid (weekly online sessions, bi-weekly in-person sessions)
Commitment – at least 15 hours per week (for learning and application)

Program Investment: Kes 100,000/= (full program discounted rate)

  • Stage 1: Explore Business Ideas: Kes: 30,000/=
  • Stage 2: Validate your Business: Kes: 40,000/=
  • Stage 3: Launch your Business: Kes: 50,000/=
New cohort starts in June 2023

What you get as an Idea Studio Africa Fellow

At Idea Studio Africa, we pride ourselves in delivering the highest quality of learning experience to our participants. Idea Studio Africa provides:

A learning & practice environment

Access a supportive and flexible learning environment to upskill, learn and practice the skills for the future of work and entrepreneurship.

Immersive & meaningful projects

Work on real, immersive and meaningful projects and challenges with expert facilitation and practical learning to help deepen your skills and abilities.

Tools & resources

Access the tools and resources needed to help you practice your skills and abilities; all while creating value at work or in your business.

Credibility & brand

Build and leverage strong network opportunities; while showcasing your credibility and value to achieve your career and life goals. You will also measure, evaluate and share your growth and progress.

A lifelong community

Access (life and career) mentors, coaches and experts to help you navigate your current journey. Learn and grow alongside other ambitious professionals and visionary entrepreneurs.

Access to post-program support

Whether you’re looking for meaningful work opportunities or follow-up support to launch and grow your venture, ISA is the right place for you.

Answering Your Frequently Asked Questions (FAQs)

Do I need a business idea to join the program?

While it is recommended to have a business idea, you don’t need to have a fully-fledged idea to join the program. Depending on where you are at, the program offers customized program modules – such as the Explore Ideas module, the Validate your Business module and the Launch your Business module.

In what industry should my business/ idea be involved in to join the program?

You can have a business idea from any industry or sector, so long as the venture you are building or hoping to build is creating value or solving a real problem.

Are there available educational sponsorship options?

Yes! Our educational sponsorships are based on merit and economical needs. To learn more about our educational sponsorship, feel free to contact us via email.

How flexible is the attendance for the program for those with full time jobs?

Some of our programs have hybrid sessions that allow fellows with full-time jobs flexibility to attend them across the week. Check out the modules for our programs.